who we are

Krissi Reeves

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Krissi Reeves' career as a creative communicator took its roots from her work as an entrepreneur.  After co-founding the publicity and event production agency Represent Austin, she went on to open an east Austin arts and music venue -- The North Door -- as its co-owner and Creative Director.

In 2013, Krissi transitioned full-time into the agency world, where she served as regional director of public relations at The VOX Agency and associate director of public relations at Wyatt Brand.  She amplified the efforts of dozens of hospitality, lifestyle, and entertainment brands, telling their stories through award-winning PR campaigns and live event production.

As an active member of the Austin community, Krissi serves on the City of Austin Arts Commission and volunteers regularly for the Austin Humane Society.

Krissi is a writer, storyteller and solo performer. Her work has been featured at the San Francisco Fringe Festival, Hyde Park Theater's Frontera Fest and on Austin stages such as The Long Center for the Performing Arts and the Paramount Theater.  


Holly McCord


Holly McCord, a Texan with a tool belt full of practical experience in maximizing impact for small businesses and emerging brands.    

As owner and operator of the indie-centic live entertainment production and promotion agency Represent Austin, Holly managed the careers and packed the houses for a stable of Austin musicians and performance venues. 

Her work as a business manager and boss-of-the-block for successful Austin brands such as Mint Salon and Royal Blue Grocery -- a high-volume urban market -- honed her operational skill set and magnified her expertise in world-class customer service and client satisfaction. And she has a strong dedication for curating the right vibe and creating culture for her environments and projects.

Her ability to adapt and succeed started at a very early age.  When the singing telegram business she started in the 4th grade got shut down by local authorities (her dad) for being too successful, she pivoted by choreographing dance routines and charging the neighbors to attend her performances.

Holly is driven by her passion for community and belief in the power of people.  It is her mission to find the unique and often-overlooked strengths that exist in each of us, allowing the individuals around her to truly shine. Holly's favorite pastime is exploring and adventuring around in nature with her sassy Golden Retriever, Abbe. 


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